We work with a range of Clients across FMCG & Consumer Durable sectors, using our retail experience and analytical expertise to provide insight & strategic support on both an ongoing and project basis.  Here's some of the previous feedback we've had:

"After using the service in UK, we expanded to Europe and then to Global."
​General Manager, Europe
Global Camera Brand

"I just wanted to a say a final thank you for everything you have worked on over the last year. As a team we recognise so much all the analysis you have done to bring really clear and well thought through recommendations to us.  Personally for me your insights were so useful when I started in role to help me get up to speed quickly, as well as to drive growth back into the category, and hopefully set us up for a strong 2020."

Buyer, Impulse Foods Category
​UK Supermarket

"Optima provide invaluable market and shopper insight, taking large amounts of data from various sources and combining them into clear, meaningful learnings that form the basis of future strategy and direction.  The data and direction is always presented in a clear and logical way, making it easy to follow and share within the organisation.  I would have no hesitation in recommending them, both internally or to other companies."

Senior Marketing Manager
Global Electronics brand

"It was through Optima's help that we’ve finally been able to get our Sainsbury's listing over the line.   Simon was a senior buyer himself in these big supermarket chains and helped make our pitch more commercial and category-driven.  
​I could see that the buyer was so much more engaged with what I was saying because I was using their ‘language’."

Managing Director
Start-up Baby brand