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Why you need a story to sell your brand

4/4/2024

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I spent 10 years working as a Buyer for Tesco & Sainsbury's so have seen a lot of sales pitches.   In that time consistently the most compelling pitches I saw were the ones based on Stories.  Insight-driven stories which made me listen, and offered a new perspective of how my category could be grown. 

This article explains why, and how to start writing one... 
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Growing the Category


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