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900 words, a 5-6 minute read  Why Insight?
Thriving as a business means growing your brand … and doing this faster & better than the competition requires Insight. Not just data or facts, Insight explains the ‘Why?’ behind the trends we see. By understanding the ‘Why?’, brands can better know the Consumer, and as a result create better products, or develop more targeted activation plans. However, to do this Insight first needs to be demanded & embraced by the organisation. Panasonic knew this. As a very successful electronics company, Panasonic prides itself on high quality products and therefore culturally has a very strong technical focus. However, as a global player, the company recognised that to grow even faster it is critical to understand how categories & customers differ in each market in which it plays, and to place these insights at the centre of what they do.
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