Optima Retail
  • Home
  • About
  • Category Management
  • Research
  • Training
  • Articles
  • Testimonials
  • Contact

NEWS​​
​

The Direct to Consumer opportunity in the UK

10/17/2023

0 Comments

 
Ecommerce picture
Around a 10-12 min read
In this article we will be taking a deep dive into the Direct to Consumer (DTC, or sometimes D2C) sales channel, one of the fastest growing sales channels in the UK and estimated to now deliver 2.4% of all UK retail sales.

What we’ll cover in this article
  • How big is the DTC channel in the UK?
  • What are the benefits of growing DTC (beyond the sales!)?
  • Inspiration from some leading Brands – in Food as well as Non-Food

Read More
0 Comments

Coronavirus - 5 implications for FMCG Suppliers

3/19/2020

0 Comments

 
1,200 words, a 5-6 minute read

As the nation fights day by day to deal with the Coronavirus outbreak, Grocery retailers, their heroic staff and the wider Supply base are dealing with huge changes in market demand.

Here is our take on what this means for Suppliers in the coming weeks and months ahead... 


Picture
Supermarket shelves have been emptied by huge increase in demand

Read More
0 Comments

    Categories

    All
    Category Management
    Direct To Consumer
    Go To Market
    Insight To Strategy
    Range Reviews
    Storytelling
    Training
    UK Market
    Understanding Data
    Understanding Retailers

    Archives

    June 2024
    April 2024
    February 2024
    January 2024
    October 2023
    August 2022
    December 2020
    March 2020

    RSS Feed

Back to top

  • Home
  • About
  • Category Management
  • Research
  • Training
  • Articles
  • Testimonials
  • Contact