Buyers want to drive total category growth, as this is what their targets (& usually their bonus) are based on.
So the Brands that can prove HOW they will help the buyers unlock this growth are the ones that they will naturally back (all other things being equal) - and there are only 5 ways that this can be done. 

​This article explains what these are, what growth strategies should be considered as a result, and how brands can explain to the Buyer why they should back their brand.

​​Range Reviews - the biggest opportunity for brands to change their trajectory & implement strategic plans in each retailer all year.  Or every couple of years in some categories.

So shouldn't they be prioritised above all else to make sure they get the time, resource and focus they need?  Well, clearly the answer is yes, and in many suppliers this is the case.  However, in our experience the reality in a surprising number of companies is they are treated like any other job to do in the business - on a long list of things to be done and afforded just enough time and attention to get through the day, rather than truly putting the brand's best foot forward.

Introduction
So you’ve spent months perfecting you pitch, explaining how all the latest trends and consumer insights point to your product becoming the next big thing, and your Buyer is still sitting there with a poker face, showing no intent of actually listing your brand?  

​Then here’s 4 tips to seal the deal…

Exclusive listings are near the top of most Buyers' shopping lists when they are looking for new products as they help to differentiate their range, offer the chance to drive lasting growth in their market share, as well as some degree of profit protection.  But does it work both ways?  Are there similar benefits for new brands in return for shutting down other sales avenues, or is it a one way street?

In this article we answer that question by looking at it from both sides and the benefit of 20 years experience in the trade...