Optima Retail
  • Home
  • About
  • What We Do
    • Training >
      • Category Based Selling
      • Category Impact Accelerator
      • Strategic Category Management
      • Category-Led Commercial Leader
    • Advisory
    • Speaking & Keynotes
  • The Research
  • Our Thinking
  • Contact

Category Based Selling

SKU:
£895.00
£895.00
Unavailable
per item
Turning category insight into customer conversations that influence real retail decisions

Who this course is for
Sales professionals, Category Managers and Commercial teams who are expected to influence retailer decisions, not just present data or brand plans.

This course is designed for participants who already understand category principles and now need to apply that thinking more effectively in real customer conversations.

​Price excludes VAT.  Full information on this course below..
Add to Cart

If you have an enquiry about team bookings, or need any more information please click the appropriate button below and we will respond within 24 hours.
Enquire about team bookings
CONTACT WITH ANY QUESTIONS

​Fit matters
If after Session 1 the programme is clearly not the right fit for you or your team, you can withdraw and the remaining sessions will be refunded.
We would rather have the right people in the room than maximise attendance.

© 2026 Optima Retail Ltd | Privacy Policy 15 Attimore Road, Welwyn Garden City, AL8 6LH Registered in England & Wales No. 07417918 | VAT Reg: 360219816

  • Home
  • About
  • What We Do
    • Training >
      • Category Based Selling
      • Category Impact Accelerator
      • Strategic Category Management
      • Category-Led Commercial Leader
    • Advisory
    • Speaking & Keynotes
  • The Research
  • Our Thinking
  • Contact