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AI in Category Management

A practical programme for Category, Sales and commercial professionals on how AI is reshaping category work, and how to stay ahead of it.

The programme covers how AI is being applied across category management today, what it means for the tools, skills and judgement category professionals need, and how to position category thinking effectively in a commercial environment that is moving faster than most organisations are ready for.

Format

Three sessions of two and a half hours each, run on consecutive weeks. This structure builds in time for application and reflection between sessions rather than front-loading content in a single day.

Who it is for

Category Managers, Senior Category Managers and commercial professionals in FMCG supplier organisations.

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Credibility

Built on real delivery experience

The AI in Category Management programme has been developed through direct delivery experience, including a structured online learning programme built for Panasonic's commercial team and a recent interim role at KP Snacks. The course is grounded in what actually helps commercial and category teams operate more effectively, not what looks good in a curriculum document.

"[Buyer testimonial text, copy from the About page testimonial, not yet supplied.]"

— Buyer, UK Top 4 supermarket

Note: once the September dry-run cohort is delivered, this section should be updated with direct participant quotes. The buyer testimonial can stay alongside them or move to background credibility, per the brief.

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Book your place

Available cohorts

Cohort — dates TBC

[Week-by-week dates to be confirmed]

[Price TBC]

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Book now (Stripe link pending)

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Want this programme for your team? We deliver the course exclusively for corporate groups, tailored to your context.

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