We work with a range of Clients across FMCG & Consumer Durable sectors, using our retail experience and analytical expertise to provide insight & strategic support on both an ongoing and project basis. Here's some of the previous feedback we've had:
"I just wanted to a say a final thank you for everything you have worked on over the last year.
As a team we recognise so much all the analysis you have done to bring really clear and well thought through recommendations to us. Your insights were so useful to drive growth back into the category." Buyer, Impulse Foods Category - UK Top 4 Supermarket "After using the service in UK, we expanded to Europe and then to Global."
General Manager, Europe - Global Camera Brand |
"Simon was integral to our Go to Market strategy. His analysis was always insightful, to the point & played a pivotal role in developing a strategy that helped us grow market share in the UK. The highest praise I can give him was that he was not only universally admired in house but also by our retailers as someone they could trust to provide the right advice at the right time. Personally he helped me hugely learn the category and develop a strategy that we could land internally and internationally"
Senior Marketing Manager Global Personal Care brand |
"It was through Optima's help that we’ve finally been able to get our Sainsbury's listing over the line. Simon was a senior buyer himself in these big supermarket chains and helped make our pitch more commercial and category-driven.
I could see that the buyer was so much more engaged with what I was saying because I was using their ‘language’." Managing Director Start-up FMCG brand |
"Optima provide invaluable market and shopper insight, taking large amounts of data from various sources and combining them into clear, meaningful learnings that form the basis of future strategy and direction. The data and direction is always presented in a clear and logical way, making it easy to follow and share within the organisation. I would have no hesitation in recommending them, both internally or to other companies."
Senior Marketing Manager Global Electronics brand |