A simple guide to the different types of consumer, category & shopper data that can be used to grow your brand...
When we start a new project one of our first questions is always 'What data do we have?' - because without real insights we are often left with assumptions and opinions which can be overly optimistic or just plain wrong.
Retail data may need investment, but it also needs a clear strategy to ensure you get the right insights at the right time to maximise your ROI and avoid making more expensive mistakes further down the line.
To help you get started we've pulled together a simple guide to 5 of the key types of retail data available - what it is and when it can be used, as well as some examples of where to go to find out more.
And if you need any advice then please just reach out as we'd love to talk!