We are classically trained and have 20 years experience leading retailer and manufacturer category teams, including the set-up of new category functions, leading successful change programmes and training whole commercial teams.
Driving sustainable growth requires a deep understanding of consumers and current category dynamics to be able to see the ways in which it is going to evolve. Using these insights we work with retailers and manufacturers to develop clear, simple data-led strategies which encourage consumers to try new products and increase usage and frequency of purchase occasions - ultimately driving increased distribution and rate of sale for your brand.
Optima provides a full category management service from initial market assessments and go to market strategy for new product launches, to developing long term category growth visions, as well as monthly diagnostic reports which we use to review day to day trading and identify new brand growth opportunities.
We have deep ranging expertise gained from developing retailer best practice / ways of working and running over 50 range reviews for our clients, and we can work flexibly either on a fully outsourced basis to lead and deliver the whole project for you, or as on-call consultancy to be used just at critical points as required.
Driving sustainable growth requires a deep understanding of consumers and current category dynamics to be able to see the ways in which it is going to evolve. Using these insights we work with retailers and manufacturers to develop clear, simple data-led strategies which encourage consumers to try new products and increase usage and frequency of purchase occasions - ultimately driving increased distribution and rate of sale for your brand.
Optima provides a full category management service from initial market assessments and go to market strategy for new product launches, to developing long term category growth visions, as well as monthly diagnostic reports which we use to review day to day trading and identify new brand growth opportunities.
We have deep ranging expertise gained from developing retailer best practice / ways of working and running over 50 range reviews for our clients, and we can work flexibly either on a fully outsourced basis to lead and deliver the whole project for you, or as on-call consultancy to be used just at critical points as required.
Examples of some of the work we do for our clients:
|
|
|