We work with ambitious businesses, providing experienced help when & where you need it, 
so you benefit from all of the expertise with none of the overheads.  

​​Scroll down to see some of the ways in which we can help grow your brand

Consumer & Shopper Insights

To win in today's market, brands need a deep understanding of who their target Customers are, what matters most to them and where they are going to be.
 
Our team of insight & market research experts have worked with some of the largest global consumer goods companies ​and distil the Voice of your Consumer to help you refine your brand proposition and activation plans to laser target the right market segments.  

​We work with you to unlock new insights from the data you already own and identify the right areas to invest in new insights which will give you the greatest ROI & accelerate your growth.

​Examples of what we do:

• Consumer, Shopper & Market Trends
• Segmentation / Targeting
• Product Claims & USPs
• Purchase Journey & Key Touchpoints
• Data Strategy

Commercial Strategy & Future Growth

The retail landscape has never been more dynamic or competitive.  To grow your brand you need to be ahead of the curve, ready to cater for the demands of tomorrow's consumer.  
 
We are experts in developing & executing ambitious, but realistic, growth plans based on the latest consumer insights, identifying the building blocks you need to take your business to the next level.
 
We help you to develop the optimal plan to match your budget, using a deep understanding of the shopper journey - identifying the most effective way of reaching & converting your target consumer.

Examples of what we do:

• Market Assessment
• Route to Market and Channel Strategy
• Optimising Price and Promotion
• Range and Format Development
• Training and Capability Development

Category Management

We are classically trained and have 20 years experience leading retailer and manufacturer category teams, including the set-up of new functions, leading successful change programmes and training whole commercial teams.
 
Driving sustainable category growth requires a deep understanding of current category dynamics to be able to see the ways in which it is going to evolve.  Using these insights we work with retailers and manufacturers to develop clear, simple strategies which encourage consumers to increase consumption, usage and frequency of purchase occasions.
 
Optima provides a full service offering from developing long term category growth visions and partnering with retailers to support whole category range reviews, to monthly diagnostic reports and identifying more tactical brand growth opportunities.

Examples of what we do:

• Category Visions
• Category Strategies
• Range Reviews
• Distribution Opportunities / Defence
• Category Analysis / Digital Analytics

Retailer Engagement

Extensive experience working in and with some of the country's leading retailers gives us a unique advantage to help you know what they want and develop more collaborative retail partnerships.
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We understand the fundamental questions they need you to answer, and distil all the available data into simple, but compelling category stories and strategies which inspire your audience, unlock new category growth and show how your brand can play a leading role. ​